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L for Love (formerly know as LUST), opened in 1998 by young female entrepreneurs, as the first erotic shop of its kind in Scandinavia. We created a safe yet inspiring space where eroticism and sensuality can be explored without taboos and cliches. All genders enjoy our fantasy-driven feminine universe and of course all are truly welcome. .Our many years of experience and passion for the subject, makes us the leaders for the alternative sex market, copied by many, but there is only one original!  We are honoured to have been selected as the preferred erotic partner by flagship store Magasin du Nord in 2023, bringing our brand to the mainstream, and furthering our work for sexual wellness as a normal and healthy priority in our every day life. 
We don’t compromise with quality or service - you can choose any product in our assortment safely, knowing that we put care into selecting only the best, of the highest quality and with outstanding functionality.
Our well-trained staff are ready to guide you to make your wishes come true, and to add exciting variations to your love-life. Come to the heart of Copenhagen and visit us in L for Love boutique!

Please note: The products on this website are available for purchase in the physical shop only.  If you want to make on-line purchase, go to  The product selection and prices may vary.